In 1959, a group of neighbourhood volunteers came together to support older people in their community. That simple act of kindness became the beginning of Mecwacare.
More than 65 years later, that spirit of connection and neighbourly care still guides us.
Today, we’ve grown to become one of Victoria’s largest providers of aged care and community services. Our refreshed brand reflects who we are and the positive difference we strive to make every day.
It means we take the time to understand each person for who they are, and support them with respect, care and intention. By building genuine connections, we help people feel at home, part of their community, and empowered to live with choice, connection and purpose.
The people we support will always be at the heart of everything we do. Watch the video below to hear their stories:
Why has Mecwacare refreshed its brand?
As we’ve grown and evolved to meet the changing needs of the people and communities we support, we wanted our look to reflect who we are today.
While our look has changed, what matters most has not. Our refreshed brand honours our history and the neighbourly care that has guided us since 1959, while creating a clearer, more contemporary identity that reflects our purpose, values and commitment to supporting people to live with choice, connection and purpose.
What is changing and how will the changes be introduced?
Our updated brand will be introduced in a phased approach. Some elements, like our website and digital communications, will be updated sooner. Signage, uniforms and vehicles will be updated more gradually and over a longer period of time.
You may notice our refreshed colours and visual identity, along with our new Mecwacare logo. Formed from the letters M, W and C, our logo represents the way Mecwacare connects people, families and communities through our integrated network of care
What isn't changing?
The things that matter most remain the same.
Our commitment to providing high-quality care and support remains unchanged, as does our focus on helping people live with dignity, choice and connection.
The relationships we build with residents, clients, families and communities will continue to guide everything we do.
Will my care, services or living arrangements change?
No. Our refreshed brand does not change the high quality, compassionate care, services and support you receive from Mecwacare..
Will I still see the previous logo?
Yes. Our refreshed brand will be introduced in a phased approach, so you will continue to see both our previous and new logo across our homes, services and communications as we transition. Some elements like signage, uniforms and vehicles being updated more gradually and over a longer period of time.
I'd like to know more. Who can I speak to?
If you have any questions about our refreshed brand, we’re here to help.
You can also contact Mecwacare through our usual channels.
Our Brand Hub on the intranet has everything you need to bring our brand to life, including brand guidelines, templates, resources and frequently asked questions.
Our friendly team can help you understand your options.
Call 1800 163 or submit an enquiry.
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